| The inventor, Noel
Hensey of Noel Hensey & Associates, an engineer by profession,
is a former employee of Oral-B Laboratories where he was employed
for a period of eight years. During that time he was involved in the
development of many of that companies' new oral care products and
This experience led him to the realisation that, as in the case of
many other products e.g. training shoes, golf clubs and washing powder,
claims of advantage to the user in respect of most new toothbrush
designs are also without foundation. For example, one does not need
indicator tufts in order to decide when a toothbrush needs to be replaced.
In spite of their lack of advantage, new toothbrushes sell in vast
Conscious that an oral care consumer product that offered 'real' advantage
to the user would have enormous market potential, Noel Hensey therefore
resolved, on retiring from Oral-B, to try to invent
such a product.