Tralee Town Radio Station Launched!

If you're living in the Tralee area then you'll be interested to know that there is a brand new radio station based in Tralee and it's called R2K.

Broadcasting on 96.2FM, (Radio Kerry's Tralee transmitter), R2K, Kerry's brand new music station for 15 - 24 year olds, was launched in Tralee on Friday, 21st April 2000. The station will initially be available only in the greater Tralee area from Monday to Friday between 6pm and midnight.

Speaking at the launch, Radio Kerry's general manager, Paul Sheehan, said that it is a very exciting time for the station with R2K providing the building blocks for the future audience of Radio Kerry. He said that with increased competition for this audience, from Today FM and 2FM, the need to be proactive in reaching them has become a priority and that provides the perfect local antidote to the loss of 15 to 24 year olds to national competitors.

Results of JNLR/MRBI 2000 and private research, have indicated increases in the number of 15 - 24 year olds listening to Radio Kerry, with an average 36% of this group tuning to the station between 6 and 12pm nightly. The decision to launch R2K in Tralee is due to the fact that it is the centre of greatest population in this age group, with the existence of six second-level chools and the Institute of Technology.